Fletcher Smith's Jewelers first opened for business in 1906 under the name of J. J. Livingston and was purchased by Fletcher Smith Sr. in 1919. Originally the store was Harton & Smith, Jeweler and Optometrist. The Optometrist is now long gone, but the store is still in its original location. Having survived both World Wars I and II, the Great Depression, the Korean and Vietnam Wars and most recently the conflicts in the Persian Gulf the store is a history lesson in itself. Since 1919, Fletcher Smith's Jewelers has become a local institution and an example of the American dream. Today Fletcher Smith, III and his wife, Sherry carry on as 3rd generation owners of this Conway institution.

 

During the 1940's, 50's and 60's the store also housed a beauty parlor with a balcony overlooking the sales floor and carried a wide variety of merchandise including but not limited to luggage, lamps, mixers, china, phonographs, and jewelry.

 

Many things have changed since 1919, but one constant has remained and that is the Smith family dedication to quality and integrity in every aspect of the business. That tradition has earned them two (2) C.A.R.A.T. awards for jewelry design, and the 1999 Arkansas Jewelers of the Year for Fletcher and Sherry. This award was presented to them by the Arkansas Jewelers Associaton, a body of their peers. The purpose of the award is to recognize jewelers for their leadership and integrity within the industry.

 

With customer service always our main focus, laser technology will be added in the repair department in 2007.  This leading edge technology makes it possible to expand repair capability to include all metal types, i.e. costume jewelry, and eyeglass repair.  Virtually every piece of jewelry can now be repaired at Fletcher Smith's Jewelers.  Another benefit of laser technology is the speed with which it enables us to get the customers jewelry back to them, usually 1-2 days at the most.  We view it as just one more way to respond to the needs of our customers.

 

To keep up with the needs of an ever changing marketplace Fletch and Sherry have added a complete gem lab, and have expanded their services to offer complete custom design for those customers who want a truly one of a kind piece of wearable art. The lines available are carefully selected for their fresh style, quality, beauty.Those lines include Rosen Block Designs, Konstantino Treasures, Kurt Gutman, Vicente Agor, and Martin Flyer.  Fletch and Sherry believe in making a customer, not a sale. That has been the store philosphy since 1919.